Qualitative, quantitative or mixed?
Your question decides. Exploring meanings and experiences leans qualitative; measuring and testing leans quantitative; many strong studies combine both.
Design, sampling and instruments
Choose a design (survey, case study, experiment…), a sampling strategy, and instruments that reliably capture your data.
Validity, reliability and ethics
Good methodology defends the trustworthiness of your findings and protects participants at every step.
Our methodology training turns confusion into a clear, defensible plan.
